Born and raised on a London housing estate to North African parents, surrounded by paradoxes, characters and stories - which taught me early on that authenticity, in everything, is key. So I will hunt that down wherever it’s hiding in an idea or script and use anything and everything to wring every drop out of it. I consider myself style agnostic and like to interrogate the creative bring the right treatment to maximise the idea. My background is in design and image-making though I’ve spent most of my 25-year career as a writer with some amazing brands and agencies. Now I merge the two disciplines, carefully composing and polishing the visual whilst reinforcing and refining the narrative.

I do all my own stunts and share the same exact birthday as R9.